Although 'Into The Wild' is a book, the front cover is very similar in many ways to a film poster. They both present the title to the audience, trying to attract them to watch the film/read the book. These front covers need to be appealing to those going past because if not, potential customers will ignore the book as the front cover should represent the book and what it is about.
'Into The Wild' uses bold, eye-catching fonts to stand out to the target audience to try and sell as many as possible. Both of the front covers for the book have the font covering half of the book, making it legible and obvious to the audience.
Both of these posters have a long distant picture, suggesting the setting of the book. The image interests the reader into picking up the book and hopefully purchasing it. The images used can convey the book to the audience and hopefully grab their attention. Just like a movie poster, the book suggests what it will be like.
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