Magazine Article Analysis: Scream

This is the Scream website, showing the online article of Doug Bradley's Interview. The background of the article is black, fading in to a grey colour. This gives the audience an instant perception of the article, creating connotations of horror. The text is shown on a white page, which is a strong contrast to the dark background. The text is a small font, giving lots of space for a detailed article that the reader can enjoy, as the whole reason the reader is at the specific article is to read it, so the text doesn't need to be over complicated with flashy colours, italics and bold text.

The masthead for the article is in bright green font, a very similar colour to the masthead on the front cover, suggesting that the articles should have common colour schemes throughout. The Masthead also acts as a skyline, running across the top of the page an grabbing the readers attention to what the article is about. Under the strapline is the main central image of Doug Bradley as Pinhead. They have used the same image as the one on the front cover, but the article image is much more zoomed in focusing on his head. This close-up head shot alerts the reader as to what the article focuses on, and that is Doug Bradley. At the bottom of the article is another image, showing the two characters that the article is writing about, Pinhead vs Michael Myers. Matching the masthead with the image also having 'vs' in between each of the images, showing that the article will compare them against each other.

On the right hand side of the article are some adverts. These adverts are advertising Scream as a company, showing what else they do. The very top puff draws the readers attention to the printed edition of the magazine, encouraging them to subscribe to it. Subscriptions to magazines are very useful to the business as you can order/buy a 12 month subscription, meaning that the company can predict their future revenue levels much more accurately and can estimate their cash flow as they know they have X amount of subscriptions each month. The second box down on the right makes the reader aware of their app and that it can be brought on the app store. The bottom puff shows off 'Scream music' which is another way that the audience can get involved with Scream and give the business more money. The puffs on the side are used to make more money for scream from those already interested.