Evaluation: What have you Learned from your Audience Feedback?

What have you Learned from your Audience Feedback?

From the audience feedback, we received both positives and negatives, which will allow us to improve our work in the future if we had time to do them again. We had three people in the focus group, Charlie, Chloe and Abbie. We asked numerous questions such as there opinions on the poster, magazine and short film; whether they noticed a colour scheme throughout our pieces, and how we could improve our short film, magazines and posters.

The three girls noticed the colour scheme of black, red and white in our posters and magazines, which helps to portray the horror genre of our work. They said that they instantly knew that our work was of a horror genre and that it would be very hard to mistake it for another such as comedy or romance. Abbie said that the black and white symbolises the good and bad of the plot, with the red connoting blood, which makes it clear that the posters are of a horror genre. This is a positive to us and we can use this to ensure all future work we do uses strict colour schemes of a few colours and so it looks professional and not just a random assertion of colours.

Chloe said that our magazines and posters looked very professional, but could do with being more 'busy' like the one we recreated from Scream. Charlie agreed and went on to say that they were plain and didn't give enough information, as they would've liked. All three of them preferred our third magazine, which was our recreation of Scream. Abbie particularly liked the blood splatters we used to border the puffs and how it looked full. This tells us that in the future, we want to make sure the magazines have a very busy front cover with lots of text and images to help draw the audience’s attention and keep their interest. Charlie mentions how the non-busy magazines might fail to attract the audience as much, which could be an issue for future productions if the magazine doesn't turn heads.

On the posters, Abbie liked how the eyes contrasted with the black background and the effect that it gives to the audience. She liked how they pierced out, staring at the audience who look at the posters. Chloe liked how the posters created a moody atmosphere, which helped to represent the genre and show what the film could be about. As an improvement, we were told that we should have used different elements for the different posters to show more elements of the short film, rather than just focusing on the protagonists and golliwog. For our next production, we would make our posters more varied from each other, hopefully showing more cast members and more elements of the short film.

For our short film, the girls liked our utilisation of the drone and the different camera angles it provided for our short film. Abbie and Chloe both really liked the stop-start animation in our production. They thought that it wasn't too overpowering as it was in short bursts, helping to ensure it wasn't boring for the audience, and changes the dynamic of the film. This feedback will encourage us to use more camera angles in our future productions to keep bringing new perspectives of scenes for the audience. It has also told us that the combination of stop-start animation with normal footage worked well together, with Abbie even suggesting we used more. However, Charlie mentioned how we need to ensure the camera stays perfectly in place for all of the shots to ensure that there isn't too much movement of the camera which makes some of the photos look out of place.

Overall, we will use this audience feedback to improve any future work we complete. We understand how important the audience is to the media industry because if the production does not get seen, the company will not make any revenue. For a small company like ourselves, we want out work to get to the wider audience so it needs to appeal to them and meet their needs. By taking onboard the criticisms and advice, we can hopefully improve our work so that the audience enjoy our work more and so we get more views, but also improve our brand image as to making good films.