Warp Films Logo

Each business will have a unique film logo to allow them to create an image for their brand. A logo is an instantly recognisable feature that links certain thoughts, for example quality, to the business. The logo needs to stand out to audience and needs to be the same/very similar on every media platform (Facebook, youTube, Twitter, Instagram, Snapchat) so that they can gain brand recognition.

In the media industry, this is still relevant. From big or small companies, each will want their own logo so audiences can associate their films with the business. Warp Films have a bright purple logo and their name across the middle. The logo is very clear that is the logo for Warp Films. The logo is eye catching due to the amount of colour, so if this were to be on the front cover of a DvD etc, the audience would be able to understand that it is a Warp Films production and so it will improve Warp's brand image. A rememberable brand image is important to businesses as it can boost sales. This is key to a small independent media company such as Warp as they work on small budgets, with small amounts of revenue.

However, their logo isn't very rememberable. We both enjoy films made by warp such as 'Four Lions' but we didn't even know it was made by Warp. This could be seen as an issue as good films cannot be linked with the brand. When a film does well, the business will want the audience to know who made it as it could make them want to watch future films. If Warp make a good film, but the audience do not know it was made by Warp, they may have the chance to watch an independent film in the future, but decide against it as they do not think it will be very good quality.