Wednesday, 25 January 2017

Creating Our Own Magazine Front Cover: Oblivion Productions

This is an initial rough draft of our own magazine. It will feature our work that we produce as a film company. We will target the magazine to those of all ages, as films can reach a wider audience as films are for people of any age. By targeting a larger audience, we can hope to make more revenue and profit as well sell more copies.

Along the top of the front cover will be the masthead. 'Oblivion Productions' will be in large, bold font so that it stands out to the audience. We will use a darker colour for the first edition, but this may change for each issue of the magazine depending on the colour scheme and the main central image. It is important for us to create our own brand image so we want to use the same font for each masthead so that the audience can spot our magazine easier when it's surrounded by hundreds of other magazines on a shelf. The title is often the only thing you can see as the shops normally layer magazines, overlapping them slight over other magazines so they can fit more on a wall.

The main central image for the first edition will be a Golliwog as it's our first production and we hope that the magazine can create some attention for our production. The golliwog will take up most of the front cover as we want it to grab the audiences attention and hope they decide to purchase the magazine. We will match the colours for the magazine's front cover according to the main central image, so edition one will be predominately red. however edition two may have a different colour scheme.

Around the main central image will be multiple puffs describing what is inside the magazine, highlighting key articles that the audience are more likely to enjoy. These puffs can hopefully make the audience want to read the articles inside and therefore much more inclined to buy it. One puff may suggest free things inside such as a poster. Stating that something is free is more likely to entice those of lower socio-economic grouping, especially those that are unemployed or have very little disposable income. Hopefully by advertising something as free we can attract a larger audience to buy our magazine, and increase our sales revenue.

To the side of the masthead will be the edition number and the price. The price is important for customers as they want to know how much it will cost them to buy the magazine. The issue number is also very important as it can tell the audience how many editions there have been, and they may be interested into buying other issues if they have missed a few of the previous editions. In the bottom corner there is the barcode. This is crucial for sales of our magazine so that the product can be scanned in stores.

Along the bottom we will advertise our website and social media accounts. We believe that social media is a very useful, effective, and more importantly free way to market our products and improve our brand image. We have given our website address, our Facebook page and Instagram account in the hope that we can get some followers and increase the amount of publicity we get for our short film. As we understand the youth get along with technology very well, we have put a QR code on our magazine so that, once scanned, can take the reader to a website, perhaps showcasing an exclusive interview or maybe a shortcut to our social media platforms.

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