
The colour scheme for the magazine is likely to be red. This is due to the Golliwog's red jacket so the magazine should complement the colours. On top of this, red connotes blood which suggest horror and death. We will have blood dripping from the title and the border to the boxes will be blood splatters. This links to our production as we have gone for a short film based around an evil doll. We will use red for the masthead and all the headings on the page. This helps them all to stand out and be vibrant, which will help attract the audiences attention. The titles need to be eye catching because these are what the potential customers need to see to become interested in the magazine.
As this is a 'Scream' magazine, we will use the font they use for every masthead on all their magazines. To do this we will have to photoshop the masthead from a magazine, remove the background and then change the colour to math the colours on our 'Scream' magazine. This will make sure that the masthead we use is in theme with the rest of their range of magazines. It is important for a business such as Scream to maintain the same brand image across all their magazines as the masthead is the first thing the audience will see when looking for the magazine on a shelf with hundreds of other.
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